‍See What She Sees: A Bold Campaign for Change

Understanding Women's Everyday Safety Concerns

Welcome to See What She Sees, a groundbreaking campaign designed to help men understand the stark reality of how women experience everyday situations. By stepping into the shoes of women and recognizing their daily safety concerns, men can play a crucial role in creating safer spaces for everyone.

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"This campaign helps men understand how women alter their lives for safety. While men also face concerns about public space safety, I know from the thousands of men we’ve worked with that many are unaware of the specific adjustments women make daily. By seeing what she sees, men can recognise where to take action."
– Dr. Daniel Guinness, Managing Director, Beyond Equality

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See What She Sees was inspired by the conversations sparked by a now-viral moment on The Graham Norton Show, where actors Saoirse Ronan and Paul Mescal unintentionally highlighted the striking contrast in how men and women navigate everyday situations. 

The campaign rolls out this week in the run-up to International Women’s Day, appearing across digital OOH, print and online across the UK.

The Problem: A Stark Divide in Safety Perception

The campaign was supported by new research by NRG (February 2025) based on a nationwide survey. The data reveals a significant difference in how men and women perceive safety in public spaces:

• 7 in 10 women worry about being followed or harassed when alone in public (compared to 44% of men).
• 2 in 3 women say safety fears limit their social and professional lives (vs. just over half of men).
• Almost two-thirds of women (64%) experience poor mental health due to safety concerns, compared to 56% of men. 

Across the data, we note that many men and women experience concerns about their safety that’s impacting on their professional and personal lives. The campaign idea builds on the contrasts in the data and includes insights on the situations where differences are present, derived from the thousands of discussions Beyond Equality have facilitated across the UK. 

The idea is simple: when it comes to physical safety, men and women often experience the same situations in completely different ways. Women have to learn behaviours and responses to adapt to their environments to keep themselves safe from a young age - but many men, even the so-called ‘good guys,’ remain unaware. What’s often missing is men fully understanding the extent of these experiences and knowing how they can be part of the solution. 

This campaign invites men into the conversation and aims to inspire action.

With the right support and guidance, these initial conversations can become a springboard to deeper transformative reflection. Over time and with support, men can learn to understand the reality of women's daily lives, including deepening their understanding of how the most marginalised women are most severely impacted by violence and discrimination. 'Men can also learn about the ways in which restrictive gender norms harm everybody - not only women, but non-binary people and other men. Men can work together to find their role as allies in ending gender-based violence and challenging restrictive gender norms.

Changing Tides: A Desire for Positive Change

While many men may not instinctively understand women’s fears about safety, research shows a growing willingness to take responsibility:

• 90% of women want men to actively call out inappropriate behavior.
• 95% of men agree that ensuring women's safety is a shared responsibility.

The will for change exists – now, it’s about turning awareness into action.

This has long been a strength of Beyond Equality, we help men understand the issues more, so that they can find their own personal entry point into violence prevention and gender equality. To make a difference in their own communities. 

We have established programmes of training and guidance in:

🏫Schools with boys and young men, teachers, senior leaders and parents

🎓 Universities with students, student leaders and staff 

⚽ Sports with youth athletes, amateur and professional athletes, and support staff

🏢 Workplaces with programmes to support staff and leaders 

Who We Are

Beyond Equality

‍We engage men and boys in workplaces, sports, universities, and schools to rethink masculinity and become agents of positive change.

Forsman & Bodenfors‍A global creative collective committed to using innovative ideas to create meaningful social impact.

What You Can Do

For Men:

✅ Learn – Educate yourself about the steps men can take to increase women’s safety. Follow Beyond Equality’s socials and attend upcoming events like our March 11th online discussion featuring global expert Dr. Jackson Katz.
✅ Consider – Reflect on how the constant need for safety precautions impacts women’s daily lives.
✅ Ally – Be aware of situations where women might be at risk and step in safely when necessary.
✅ Engage – Encourage open conversations with other men about respect, safety, and allyship.

If you’d like to meet other men who are committed to supporting this change, consider following our socials, signing up to be a community member, booking our team to work with your organisation or business or joining one of our events. 

For Everyone:

📢 Tell – Share and amplify women’s stories in safe spaces.
📜 Advocate – Push for policies that promote safety and gender equity.
🤝 Support – Recognize and address the unique challenges faced by marginalized women.
📚 Know – Share resources on safety and support services for women.
👦 Nurture – Teach children about respect, consent, and empathy from an early age.
💙 Self-care – If these topics affect your well-being, seek support and talk through your experiences.

It’s important to note that the survey data revealed that people of all genders can be fearful in public, and experience negative consequences of this. It was also clear that this is impacting on some groups of men to very high levels, most notably Black men, who were also the most likely to display concern for women’s safety among any group of men. While this campaign is focused on revealing more about the particular experiences of women, this does not mean that it is not important to consider the issues that affect men, and address their root causes. At Beyond Equality, we know that restrictive gender norms harm everybody - men, women and non-binary people - and we are committed to creating a more inclusive world for all.

Resources

📘 Engaging Men – A toolkit by Beyond Equality to help prevent male violence against women.
📄 Spiking Awareness – A fact sheet on how to recognize and respond to drink spiking.
🚶 Public Space Safety – Bystander intervention tips from UN Women UK.
🌙 Safer Nightlife – Training and support from Good Night Out to promote safer social spaces.

Need Help?

📲 On public transport – Text 61016 to reach British Transport Police.
🚨 Emergency? – Call 999 immediately.
📞 Support for sexual violence survivors – Visit RapeCrisis.org.uk for free phone and online chat assistance.
🧠 Mental health support – Text ‘SHOUT’ to 85258 for 24/7 free, confidential assistance.

Get in Touch

📩 For campaign inquiries: infolondon@forsman.com
📩 For Beyond Equality programs: Contact form

Join us in making a difference. See What She Sees. Act for Change.

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